Think Pink

In February 2004, the ZTA Foundation was pleased to announce thatTHINK-PINK!® became a registered trademark of ZTA with the United States Patent and Trademark Office. This is now the umbrella for all of our breast cancer education and awareness projects.

Typically during the month of October, chapters distribute THINK-PINK!® ribbons, BSE calendar stickers and Shower cards. However, many chapters promoteTHINK-PINK!® throughout the year. In September 2006, THE Foundations Seminar, sponsored by the Interfraternity Conference, awarded the ZTA Foundation first place honors in the category of “Best Use of Foundation Funds for an Educational Project” for the THINK-PINK!® campaign. Since 1992 Zetas have distributed 9.8 million shower cards with instructions of the proper method for breast self-examination (BSE). This has spread the message of early detection in campuses across the country as well as into communities both here and abroad. In 2000, ZTA members began to distribute theBSE Calendar Reminder Stickers as an added tool for promoting regular breast self-examination. Since then, more than 7 million BSE calendar reminder stickers have been distributed.  THINK-PINK!® ribbons were added to the breast cancer education and awareness promotions in 1997. Since that time, 5 million have been distributed. The ribbons are attached to information cards conveying the message of early detection as the key to survival and a greater quality of life. People wear the ribbons to show awareness of and support for those surviving breast cancer and to remember those who lost the fight against this disease. In addition to the breast cancer awareness campaigns mentioned above, the Foundation has developed display items, banners, education brochures and volunteer T-shirts. These are available through International Office.